The new project “MOST - A model for sustainable tourism in Central Asia: Building Capacities, Creating Awareness, Introducing technology” aims to increase the tourism potential of the Central Asian countries. This project is being implemented within the framework of the European Union initiative "Switch Asia".

To implement the project tasks, at the first stage, applications from participants in training sessions were collected and a training course was organized for representatives of travel companies and the hotel business, which takes place in the format of webinars.

For the successful implementation of the project, a strong team of effectively working organizations from 6 countries (Greece, Cyprus, Latvia, Kazakhstan, Tajikistan and Uzbekistan) was formed. In Uzbekistan, the Association of private tourism agencies of Uzbekistan (APTA) was selected as the executing organization for the project.

The certification training of participants is focused on the following standards:

• ISO 14001: 2015 (Environmental Management System);

• HCMI (Hotel Carbon Measurement Initiative). It is a methodology and toolkit designed for the hospitality industry;

• CSR (Corporate Social Responsibility).

Currently, Uzbekistan pays special attention to the modernization of the tourism industry, the development and improvement of the regulatory framework for the sustainable development of this industry, the organization of services for foreign guests in accordance with international standards.