In order to attract foreign tourists, raise awareness of the tourism potential of Uzbekistan and promote ziyorat tourism, the State Committee for Tourism, the Ministry of Foreign Affairs of Uzbekistan, the NJSC “Uzbekistan Airways” with representatives in Kuala Lumpur and Singapore, with the assistance of the Association of private tourism agencies of Uzbekistan (APTA), organized "B2B" sessions in the city of Johor in Malaysia.