A series of webinars were held in Bukhara within the framework of the EC project “MOST - A model for sustainable tourism in Central Asia: Building Capacities, Creating Awareness, Introducing technology”. The event was organized by the Association of private tourism agencies of Uzbekistan (APTA) and the Department for Tourism Development of Bukhara Region with the support of the State Committee of the Republic of Uzbekistan for Tourism Development.

The project, implemented within the framework of the European Union initiative "Switch Asia", aims to increase the tourism potential of the countries of the Central Asian region. For the successful implementation of the project, a strong team was formed from effectively working organizations from 6 countries (Greece, Cyprus, Latvia, Kazakhstan, Tajikistan and Uzbekistan). In Uzbekistan, the Association of private tourism agencies of Uzbekistan (APTA) was selected as the executing organization for the project.

Participant certification training focuses on the following standards:

- ISO 14001: 2015 (Environmental Management System);

- HCMI (Hotel Carbon Measurement Initiative). It is a methodology and toolkit designed for the hospitality industry;

- CSR (Corporate Social Responsibility).